Cross-domain synthesis.
Blood work PDFs, WHOOP, Oura Ring, Apple Watch, Garmin, Fitbit, Polar, Withings, Suunto, nutrition logs, supplement stacks. One AI reads it all.
For clinics
An AI wellness layer your patients open every day, branded as yours.
Panora plugs into your longevity, HRT, functional medicine, or concierge practice as a white-labeled companion app — built on the only publicly benchmarked consumer health orchestrator in the category.
Most consumer health apps own one signal. Apple Health does steps. WHOOP does recovery. MyFitnessPal does meals. None of them read across each other, and your patients are not equipped to be the integrator.
Panora is the synthesis layer. Blood work, wearables, nutrition, supplements, genomics — read together as one AI-readable story.
White-labeled under your brand, your patients open it every day between visits with you. You stay the clinical decision-maker. We handle the daily layer.
Outcomes
What your patients get
A daily companion that connects every health signal they already track into one story — under your clinic's brand.
A baseline that gets sharper every week.
Panora learns each patient's typical recovery, HRV, sleep, intake, and lab values over 30 days. Deviations from their own baseline surface automatically.
Pre-visit prep that actually helps you.
When a patient is about to see you, they can opt to share a structured wellness summary — raw values, trends, charts. You read it before the visit. The 15-minute appointment starts at minute zero of context.
A model that knows when to shut up.
A three-tier severity classifier reroutes any clinical-grade pattern to “check in with your doctor” — with no condition named and no diagnostic specifics. Your patients never get told they have a disease by an app.
For operators
What you get
A retention + engagement layer your competitors don't have, built compliance-first so it doesn't expose your practice.
Patient engagement between visits.
Daily AI-companion use is the activity that drives retention. Patients who open Panora 4+ days a week renew their clinic subscriptions at materially higher rates than patients who open it once a month. (Internal early data; full numbers shared with pilot partners.)
A summary inbox before every visit.
Optional patient-shared summaries land in your clinic admin dashboard 24 hours before each scheduled appointment. Trends, deltas, lab changes — read in 2 minutes.
Clinic-admin reporting.
Per-cohort engagement, average sessions per week, percent-active-this-month, NPS scores. No PHI exposed at the cohort level.
A defensible compliance posture.
Panora is built explicitly inside FDA's General Wellness Policy. We never diagnose, prescribe, or claim to treat. Your clinic stays the clinical decision-maker on every patient.
Fit
Who we serve
Cash-pay practices where patients are already tracking labs, body comp, and wearables — and want a daily companion to make sense of it.
Longevity & healthspan
Data-heavy practices where patients run quarterly comprehensive panels, sync wearables, and track body composition. Panora connects every signal into one story patients open every day between your quarterly visits.
Hormone replacement (HRT/TRT)
Patients tracking labs, energy, body composition, sleep, and (for cycling patients) cycle data alongside their hormone protocols. Panora reads all of it together — patients see their progress, you see the trends before each titration visit.
Functional medicine
Practitioners who already think cross-domain — gut, hormones, sleep, nutrition, supplements as one system. Panora is the patient-facing synthesis layer that makes the practitioner's mental model legible to the patient daily.
Direct primary care & concierge
Membership-model practices where the patient relationship is built on access and continuity. Panora extends the relationship between visits with a daily companion that reinforces the work patients do with you.
Panora does not currently serve traditional insurance-billing primary care, peptide clinics, aesthetic-only med spas, or telehealth-first GLP-1 practices.
Deployment
What a deployment looks like
Three short scenarios from how Panora actually shows up inside a practice.
Use case 1
The longevity follow-up
A 42-year-old patient at a longevity practice runs a comprehensive panel every quarter. Between visits, she wears an Oura Ring and logs nutrition by photo in Panora. Two weeks before her next visit, Panora flags that her ferritin trend over three panels has dropped, her Oura recovery is 12% below her own baseline, and her heme-iron intake in her food log is 40% below typical. She opts to share a structured pre-visit summary with her clinic. The longevity MD reads it the morning of the appointment. The 30-minute visit starts on minute zero of context.
Use case 2
The HRT titration cycle
A 38-year-old patient on TRT logs his energy, sleep, and body composition daily. His last lab panel was three weeks ago. Panora connects his labs (testosterone, estradiol, hematocrit), his WHOOP recovery, his sleep architecture, and his daily check-in mood logs into one trend view. When his recovery dips alongside a hematocrit reading at the upper end of the typical range, Panora's three-tier classifier surfaces a Tier 2 nudge: “your hematocrit panel shows values worth discussing with your prescribing provider.” No medication advice. The patient brings it up at his next titration visit.
Use case 3
The functional medicine new patient
A new functional-medicine patient onboards with a 60-marker comprehensive panel, a stool test, a cortisol curve, and a hormone panel. The practitioner uploads all of it to Panora alongside the patient's existing supplement stack. Panora flags interactions in the supplement stack, surfaces nutrient depletion patterns from the panels, and tracks cycle data going forward. Between visits, the patient opens the Panora companion every day. The practitioner sees engagement metrics in the clinic admin dashboard.
Differentiators
Why Panora
Three differentiators that hold up under technical, regulatory, and investor scrutiny.
Compliance is in the foundation, not bolted on.
A three-tier severity classifier rejects clinical-grade outputs before they reach the user. Output filtering blocks prescriptive language at the code level — verified in CI on every commit.
Built inside FDA's General Wellness Policy. Panora does not diagnose, prescribe, or claim to treat. Tier 3 patterns reroute to “check in with your doctor” with no condition named.
The accuracy numbers are reproducible, not theater.
Panora pre-registers split SHAs, locked grading rubrics, and ablation breakdowns every quarter. On HealthBench Consensus (OpenAI, 2025) Panora scored 92.3% mean (Wilson 95% CI 88.2–95.8%, n=100).
External evaluation by a credentialed medical board is planned. Panora has not been independently certified by any medical board today.
You're partnering with the founder, not a sales rep.
Panora's founder Jackson Merkl is the technical lead, the compliance lead, and the customer-success lead. Every clinic conversation in the first 12 months runs through him directly.
Build-in-public threads on X and LinkedIn. The product roadmap, the architecture decisions, and the metrics are public.
2026 pilot
The 2026 pilot
A six-month structured pilot at no cost, with success metrics we measure together.
What we provide
- A Panora deployment with your clinic's branding (a customized instance, not yet a multi-tenant build — multi-tenant is a Q1 2027 build).
- Onboarding for 20 to 50 of your patients (your top-engagement cohort, opted in by you).
- Weekly engagement-metrics report sent to your clinic admin contact.
- Monthly check-in call with Jackson directly.
What we measure together
- 60% of seeded patients active at week 4
- 40% active at week 12
- Patient NPS above 40
- Qualitative retention or engagement benefit reported by your clinic owner
Apply for a 2026 pilot
Realistic 2026 capacity: one to two pilots. We are intentionally not chasing volume in year one. If we don't accept your pilot application this year, we will be in touch when the formal program opens in 2027.
Pricing
Pricing
Per-clinic subscription, not per-patient. Formal program opens 2027 — these tiers are public so you can plan.
Starter
$399 / month
1 provider. Up to 100 patients.
Single-doctor practice. Branded patient app + clinic admin dashboard. Email support.
most popular
Practice
$1,499 / month
Up to 5 providers. Up to 500 patients.
Mid-sized clinic. Branded patient app + clinic admin dashboard + cohort reporting. Founder-led monthly check-in for the first 12 months.
Enterprise
Custom
500+ patients. Multi-location, telehealth-brand partnerships, custom integrations.
Direct line to Jackson. Dedicated implementation support.
Pilot pricing is $0 for the 6-month pilot period. After the pilot converts, the relevant tier above applies.
FAQ
Frequently asked
Are you a medical device or FDA-approved?
No. Panora Health AI is a General Wellness Product under FDA guidance. We do not diagnose, prescribe, or make claims to treat, cure, mitigate, or prevent disease. All AI output passes through a three-tier severity filter before reaching the user. Tier 3 patterns route the user to their own healthcare provider with no clinical specifics. Your clinic stays the clinical decision-maker.
How does HIPAA work for our patients?
Panora encrypts data at rest with AES-256 and in transit with TLS. Row-level security in our database ensures only the patient sees their own data. Panora runs on Anthropic Claude with PHI stripped before every API call (18 HIPAA identifier types removed). Anthropic's BAA is in flight. We have signed BAAs with our PHI infrastructure vendors (Supabase). When you sign a clinic agreement, we sign a BAA with you.
Will you compete with my EHR?
No. Panora is a patient-facing wellness companion, not a clinical workflow system. We do not manage charting, billing, orders, or scheduling. We are designed to plug into a clinic that already has an EHR — the EHR remains your clinical-record system; Panora is the patient daily-engagement layer.
Do you have published outcomes?
We have a published pre-registered benchmark methodology (HealthBench Consensus, 92.3% mean, Wilson 95% CI 88.2–95.8%, n=100). External evaluation by a credentialed medical board is planned. We do not yet have published clinical outcomes from a clinic deployment — that is precisely what the 2026 pilot program is designed to produce.
How does the white-label work today vs. 2027?
In 2026, white-labeling is a customized instance: your clinic's logo, brand color, and clinic-specific onboarding flow on top of our existing single-tenant architecture. In Q1 2027 we ship a true multi-tenant build with full clinic-admin dashboards, cohort outcomes reporting, and clinic-specific BAA chains. Pilot partners migrate seamlessly when multi-tenant ships.
What's the wrong fit for Panora?
Insurance-billing primary care (workflow doesn't match), aesthetic med spas (wrong data focus), peptide clinics (regulatory risk we don't take on), telehealth-first GLP-1 (compounding rules in flux). If you're not sure where you fall, reach out — a 5-minute email exchange can usually answer the fit question quickly.
Contact
Talk to us
Tell us about your practice. We respond within 24 hours.
Panora Health AI provides wellness information, not medical advice. Panora is a General Wellness Product under FDA guidance and is not a medical device. AI output passes a three-tier severity filter before reaching the user. Always consult a qualified healthcare provider for medical decisions.